Rukungiri: MTN Uganda has distanced itself from reports being circulated by 91.8 Boona FM claiming that the telecom company partnered with the station to organize the Yello Fest Rukungiri event scheduled for Friday, August 28, 2026, at Rukungiri Main Stadium.
91.8 Boona FM has been advertising the event on air, social media and through road drives in Rukungiri and neighbouring districts, referring to it as Akasiki K’Ekiguturo Rwatangona. The station has been calling upon the public to attend the event, saying MTN Uganda had come on board to support it and that entrance would be free.
The confusion started after Boona FM edited a promotional flyer originally posted by MTN Uganda on its X account. The original flyer promoted Yello Fest Rukungiri Mulimutta, but Boona FM edited it to read Yello Fest Akasiki K’Ekiguturo Rwatangona Rukungiri Mulimutta and added the station’s logo, giving the impression that the event was jointly organized by MTN and Boona FM.
However, speaking on Radio Rukungiri on Wednesday morning, August 26, ahead of the event, MTN Uganda officials denied having any partnership with Boona FM to organize the Yello Fest.
MTN South Western Regional Manager Emmanuel Niwagaba said the visit to Rukungiri is solely an MTN initiative aimed at engaging customers and getting their views about MTN services.
Niwagaba said MTN has already conducted similar customer engagement activities in different parts of the country, including Gulu, Arua, Mubende and Iganga, and that Rukungiri is the latest stop before the company moves to another district.
He added that MTN did not come to Rukungiri at the invitation of Boona FM and that the company has no partnership with the station regarding the Yello Fest.
This is not the first time Boona FM has been accused of attempting to associate itself with events organized by others.
Previously, Rubabo County Member of Parliament Hon. Mathias Mwesigwa Rwabugumi organized a football tournament within his Constituency in partnership with Country Radio from the beginning of the competition.
However, during the finals at Buyanja Town Council Playground, Boona FM reportedly arrived with its Studio B equipment intending to provide live commentary, although the station did not succeed in taking over the commentary.
The latest incident has raised concerns about Boona FM’s alleged attempts to hijack events organized by others and its role in creating hostility among the public and other institutions in Rukungiri and beyond.
